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get a load of this cat bread

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They say the key to doing good business is finding your niche in the market. Take bakeries, for example. There are thousands of bakeries out there selling the same sliced white bread, but how many are peddling cat-shaped loaves? We’re pretty sure the answer is one: it's called Neko Neko Shokupan. The Japanese bakery chain (whose name translates to Cat Cat Bread) pumps out soft, fluffy loaves in four different flavours – all in the shape of a moggie head. Unsurprisingly, the bakery has become a bit of an online sensation since launching, especially over on Instagram where they share some squee-inducing breakfast shots. Everyone has their happy place on the internet, so if you like kawaii food and cats, perhaps Neko Neko Shokupan is yours.