Sophie is the nearest thing frankie has to Augustus Gloop – she would happily get sucked up a pipe and maimed by Oompa Loompas if it meant she got to swim in a river of chocolate and gulp down as much as she could eat. As frankie editor, her job mainly consists of coming up with ideas and vaguely bossing people around, as well as writing, interviewing, sourcing content and proofing the mag. (Plus lots of other frankie-related bits and bobs.) She likes early ’90s music, crosswords and playing with her best pal Woody.
EMMA DO / ASSISTANT EDITOR AND ONLINE EDITOR
Our ed assistant is an all-round writer, interviewer, researcher and helper-outer for the mag, as well as being in charge of blog posts, e-newsletters and social media shenanigans. Emma is a big fan of Syd The Kid’s sultry tones, pooch-filled calendars and the refreshing scent of cucumber, but has no time for gusty wind or folks who talk over people.
CAITLIN WYNNE / SENIOR DESIGNER
Caitlin is frankie's resident surfer chick (with a sidekick named Billie who naps quietly under her desk). She spends her time making and designing cute things for our frankie projects – and is a bit of a whiz with the camera, too. Likes: surfing, sausage dogs, mint slices. Dislikes: mice, doing the dishes, coriander.
ANJANA JAIN / STUDIO MANAGER
Anjana makes all manner of things look pretty for frankie, and also flexes her design muscles for our gentleman’s publication, Smith Journal. She’s crazy for puppies, metallic shoes, and scaring her butt off with a horror film. A self-professed nanna type, she’s not so fond of staying up late or dogs that take on a cat-like demeanour.
BEN EASTWOOD / MARKETING MANAGER
Hands down one of the chillest of the frankie team, Ben will jump out from behind a wall and scare you when you least expect it. The rest of the time he’s across all areas of frankie press business, from marketing to circulation and loads in between. A bit like a magazine ninja, or Transformer. Also on the Ben menu: camping, surfing and cooking up a storm. Off the menu due to him not liking them: undercooked bacon, dirty cutlery and “Bohemian Rhapsody” (aka the ultimate earworm).
VICTORIA YELLAND RIDDELL / NATIONAL ADVERTISING MANAGER
Top dog of advertising in the frankie tribe, Tori dreams of steaming bowls of ramen; cuddles with her scruffy pooch, Artie; and can’t get through a day without comfy shoes on her feet. Despite the polished exterior, she’s actually a bit of a goofball, spouting long-winded, pointless tales that have come to be known as ‘Tori stories’. Things that get her down include impatience and being chilly.
MOLLY CONDON / VICTORIAN ACCOUNT MANAGER
When she’s not tending to her garden and frolicking with her border collie Walter, Molly spends her days face-first in a pile of magazines and looking after ad clients across Victoria. She’s rather fond of hot chips from the pub and kind-hearted strangers, but chipped nail polish and frosty mornings make her feel a bit glum.
alison meredith / directory sales executive
Don't be fooled by her laidback exterior - Ali has no qualms whipping out a zinger of a one-liner when you least expect it. The rest of the time she’s bringing the love to ad directory clients around Australia and overseas; sporting giant, impractical (but eye-pleasing) earrings; and scoffing down crunchy banh mis. You’ll find her shaking her fist at parallel parking spots, the kale craze and the unsatisfying ending of Gossip Girl.
EMILY NAISMITH / BRANDED CONTENT DIRECTOR
Aside from a wardrobe of cute and colourful duds, Emily brings bucketloads of clever ideas to frankie press in her role as branded content director. Out of the office, she can usually be found spotting birds in the wild, preferably while nibbling on tasty snacks and submerged in a body of water. Don’t bother looking for her after 10pm or anywhere near a milky teabag, though.
LIZZIE DYNON / PRODUCTION AND ADMIN COORDINATOR
Lizzie has her fingers in a whole bunch of pies (and she’s across all kinds of things in the office, too – badum-tish!). Like a magical elf who plays the drums really well, she helps out with production, marketing, advertising and design support, as well as general day-to-day admin. Ask her what she’s into and she’ll say hiking, savoury snacks and being outdoors – rain, her alarm clock and loose bike chains, on the other hand, make her rather mad.
gaye murray / general manager
As GM, Gaye has her fingers in all sorts of frankie pies, and spends her days talking budgets, office-y stuff, and generally plotting the future direction of the business. Ways to describe her include: Chunky Move junkie; lover of fresh air and natural light; and aspiring collector of Mid-century Australian furniture. She also has an aversion to Styrofoam and plastic or paper food containers.