artists installed a tourist information booth on a cliff face
We often hear how excessive tourism can damage the environment, but Austrian design group Steinbrener/Dempf & Huber scaled new heights just to prove this point. In 2020, they installed a faux ‘tourism information booth' on a literal cliff face at Myra Falls, a popular site for trekkers in Austria. The eye-catching artwork sits directly next to a beautiful cascade, and is a critique of those who exploit nature in pursuit of profits.
Florian Schublach, head of the Oetscher-Tormaeuer Nature Park (and the very person who commissioned this artwork) said the piece was also meant to detract tourists. Of course, it had the opposite effect, and apparently drew more hikers out into the wilderness. Hoo boy. See more of the unnatural wonder here, and catch up on the controversy here.