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what the heck is cash flow?

what the heck is cash flow?


We sit down for a small-business chinwag with Emily Green, SUKU Home's Christine Lafian and Bramble & Briar.

SB x Xero DinkusYou don’t want to start a small biz and realise six months later you’re going to run out of dosh. Yikes! Though it’s super-important, managing cash flow isn’t exactly the coolest or easiest part of being your own boss. So, what exactly is cash flow, and what should you know about it?

We’ve gathered a few cool folks from the small business community (all Xero customers, by the way) to share personal stories, strategies and tips about cash flow that they've picked up over the years. 

Our panelists:

Emily Green: jewellery and accessories designer, co-owner of Pinky's Store

Christine Lafian: owner of SUKU Home, bedding and sleepwear designer

Vita Lo Presti and Sarah Pilling: accountants from Bramble & Briar agency

In the video below, we ask these lovely folks a few questions, including:  

  • what the hell is cash flow?
  • how did you learn to do the books?
  • what would you tell cash flow newbies?
  • have you ever run out of money?

Big thank you to Pop & Scott for letting us shoot in your awesome space. 

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This little vid is the second in a three-part IGTV video series for Strictly Business, an e-newsletter for all you rad business types, brought to you by our mates at Xero. Pop over here to sign up. 

Xero is online accounting software that's committed to supporting small businesses with a range of free resources via their business continuity hub. Designed to let you do business beautifully and simply, nab a free 30-day trial over at
SB x Xero Dinkus