This nostalgic plush toy is here to overload your brain with cuteness.
We’d like to file this under ‘Yes Please, Oh My God, Gluhgnuffbah’. (That last bit was our minds exploding with cuteness overload.) Husband-and-wife team Michael Ryan and Sophie Demenge – who you might know as children’s knitwear brand Oeuf – were struck with a sudden jolt of nostalgia for the classic Etch A Sketch toy, so they whipped one up using soft alpaca wool and a whole bunch of grade-A whimsy. Hell yeah. For mind explosions of your own, visit oeufnyc.com