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what the hell is marketing, and how do you do it?

what the hell is marketing, and how do you do it?

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A few tips and tricks for getting your awesome product into the hands of people who will want to know about it.

SB x Xero DinkusAre you a creative type with your very own brand or small business? First of all, good on you for making the leap! The next step, though, is to let people know about the cool stuff you can offer. You’ve got to get your awesome product into the hands of people who want it.

That means you need to get down to the business of marketing. But what the hell is ‘marketing’, anyway, and how exactly do you go about it? 

Fear not, commercially minded folk! We’ve asked frankie’s very own marketing whizz, Jess Hope, to sit down for a little bit of marketing 101. 

Watch the video below for a friendly, easy-going chat about all things marketing, including:  

  • the social platforms you really need
  • sending great e-newsletters
  • Facebook and Instagram ads
  • creating lovely digital content
  • avoiding the marketing doldrums with great self care

Plus, we get to meet Jess’s very adorable pooch, Vinnie Bones! 

 
 
 
 
 
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This little vid is the first in a three-part IGTV video series for Strictly Business, an e-newsletter for all you rad business types, brought to you by our mates at Xero. Pop over here to sign up. 

Xero is online accounting software that's committed to supporting small businesses with a range of free resources via their business continuity hub. Designed to let you do business beautifully and simply, nab a free 30-day trial over at xero.com.
SB x Xero Dinkus