spruce up your undies drawer with chouchou intimates' wares

By the frankie team

3 November 2023

Throw away your barely-hanging-on collection and grab some absolutely adorable new underwear.

Let’s be real – our undie drawers mostly contain daggy nanna briefs, mismatched socks, neglected underwire bras (free-boobing is just way comfier) and a single pair of holey, bloodstained undies that are only summoned during emergency, forgot-to-do-the-washing situations. Allow us to suggest a chic addition to zhuzh up the mix: these comfy cotton knickers by Chouchou Intimates. They feature fully customisable, vintage-inspired embroidered lettering, so, they might just be the cutest thing we’ve ever seen.

These undies come straight from the pages of issue 116. To get your mitts on a copy, swing past the frankie shop, subscribe or visit one of our lovely stockists.