This Icelandic label draws inspiration from bittersweet memories and the country’s wondrous landscape.
Look, we haven’t met Helga Lilja personally, but we’re pretty sure she’s a kindred spirit. The Icelandic fashion designer draws creative inspiration from whatever is closest to her heart at any given moment, whether it’s her grandmothers music, artwork by her ex-boyfriend or the raw beauty of her home country. Her threads, which she releases through her label Helicopter, are pretty special, and feature plenty of prints of colour blocking. Pop over this-a-way to inspect the current collection (but be warned: you may need to save up your pennies for quite a while before you can adorn your body in one of Helga’s garments).