win this cute bag from variety hour

One thing that always lifts our mood in this dreary weather is dopamine dressing. Dopamine dressing is simply dressing to make you feel happy, confident and usually incorporates some bright colours, textures and patterns. And the brand that always delivers when we’re in need of something fun? Variety Hour! This small, independent Melbourne/Naarm-based print label creates ethically and locally-made pieces that tell stories through design, all painted by founder and textile designer Cassie Bryne. There’s always a touch of nostalgia and fun, and there’s no question as to why they’ve featured in our fashion shoots countless times!

This month, they’re giving away one of their Storybook Petal Bags from their winter collection, Grasshopper, to one lucky frankie fellow. The Storybook pattern is inspired by the countless hours Cassie has spent reading children’s books over the last few years, and even features a cute ‘GRASSHOPPER’ tag – they never forget the little details. Created for your inner-child, the Grasshopper collection is a whimsical love letter to childhood wonder and the joy of the imagination. Every chapter in Grasshopper tells a story, and we can’t wait to find out what stories this bag is going to carry inside it. The viral Petal Bag – seen on the likes of Allie Daisy King – is the epitome of fun! To enter, head this way.

This competition is open to Australian and New Zealand frankie subscribers only and closes September 18 2025.