rollas australian denim

We always get a little excited when we hear about new denim craftsmen (and women!) and we hope these guys stick around for a good while yet.

Promoting simplicity, wearability and classic cuts, Rollas hails from the land down under and their approach to denim has us smiling.

Their debut range for ladies and gents is full of simple shapes, a carefree sensibility and has an uncomplicated Aussie attitude. We especially like the long pockets and bluebottle tones. Hitting stores this month, have a mosey on over to their website to find out more.