Hello! Tell us about your brand. We're a British label that rose from working class beginnings to become a global footwear brand. Where we differ from other brands is that we've been shaped by our consumers, who we've empowered to give us our identity.
What do you sell? Dr. Martens creates distinctive footwear built and adopted by generations of rebellious individuals, not afraid to stand out from the crowd.
Why did you want to be involved with the frankie Good Stuff awards? We see a strong connection between the frankie reader and the Dr. Martens wearer – to us, they're one and the same. So, the partnership makes sense to fans of our brand. The Good Stuff awards also create a platform to foster creativity and self-expression, which we're all about.
What makes you well suited to sponsor the music category? Our journey began in industry, but our products were adopted by punk, grunge and rock bands, who wore Dr. Martens as a symbol of rebellious self-expression. Our footwear's durability and comfort makes it ideal for gigs and festivals - it's worn as a badge of attitude and empowerment. Music has been the heartbeat of our brand ever since.
Is there something you're hoping to see in the entries for that category? We empower authentic individuals with their own style, but a united spirit. People who stand for something; people who possess a proud sense of self-expression. People who are different.
If you could create an entry of your own, what would it be? A two piece, all-girl garage band channeling the soaring vocals of Janis Joplin and the simple-but-thumping drum work of Meg White – both wearing Docs, of course.