frankie fast facts

fashion mag of the year

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how has frankie grown?

•    407,000+
     readership (Roy Morgan Dec 17) 

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frankie snapshot

•    Frequency: 6 issues per year (Bi-monthly)
•    Cover Price: $10.95
•    Content: design, art, photography, fashion, travel, music, craft, home life

•    frankie.com.au average pageviews per month*: 193,309+
•    frankie.com.au average unique users per month*: 57,588+

•    Weekly e-newsletter subscribers: 69,689+ 
•    e-newsletter open rate: 25%

•    Facebook followers: 353,086+ 
•    Twitter followers: 76,429+ 
•    Instagram followers: 235,217+ 
•    Pinterest followers: 25,951+ 

*SOURCE: GOOGLE ANALYTICS. BASED ON SIX MONTH AVERAGE.

who are frankie readers?

•    Core Target: an exclusive group of creative and independent
     20-35 year olds, majority female
•    They like fashion, clever design, music, photography, diy and real-life stories
•    Educated & engaged with the world
•    Incredibly loyal - 89% have been reading frankie for more than a year

why advertise in frankie?

•    70% of readers have purchased something after seeing it in frankie
•    94% have visited a website after seeing it in frankie
•    Exclusive advertising environment – 70% editorial / 30% advertising
•    frankie isn’t just a magazine – it’s a community. When you advertise
     with frankie, you associate with the power of the brand


SOURCE: FRANKIE READER SURVEY 2015. 4,781 READERS RESPONDED TO THE SURVEY.

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high fives for frankie

•    Mumbrella Publish Awards 2018
     winner: consumer magazine of the year - small publisher

•    Mumbrella Publish Awards 2018
     winner: aimee carruthers, designer of the year

•    Australian Magazine Awards 2017
     winner: aimee carruthers, designer of the year

•    Publish Awards 2016
     finalist: consumer magazine of the year (above 20,000 circ)

•    Australian Magazine Awards 2015
     finalist: magazine brand of the year

•    Australian Magazine Awards 2014
     winner: fashion magazine of the year
     finalist: magazine of the year

•    Australian Magazine Awards 2013
     winner: magazine of the year
     winner: fashion magazine of the year 

•    Australian Magazine Awards 2012
     winner: magazine of the year
     winner: fashion magazine of the year

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frankie contacts

national advertising manager
victoria yelland riddell
victoria@frankiepress.com.au
0410 300 849

advertising manager - victoria

molly condon
molly@frankiepress.com.au
0424 218 955

advertising sales executive - directories

emma white
emma@frankiepress.com.au
0416 146 658

 

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