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take a gander at the brands taking part in jeans for genes day
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take a gander at the brands taking part in jeans for genes day

By Juliette Salom
27 July 2025

This year celebrates the largest collection of retailers to join the Jeans for Genes Retail Alliance.

A bucketload of retailers are putting their money where their morals are by teaming up with this year's Jeans for Genes Retail Alliance, and you can too. Every year, the Jeans for Genes campaign joins forces with a slew of major brands all across Australia to raise funds and awareness for the Children’s Medical Research Institute in order to help find cures for children’s genetic diseases.

 
 
 
 
 
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A post shared by Jeans for Genes / CMRI (@jeansforgenesau)

The kind folks getting behind the campaign includes retailers like longtime partners Lowes – who are donating $10 from every pair of jeans and denim shorts sold until September 3 – and ripper stationary brand kikki.K – who are accepting donations at their checkouts. To get around this feel-good cause, spy the full list of brands taking part here – and if your jeans are a li’l worse for wear, you might just need to nab a new pair before August 7th!

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