peachay jeans are made to fit small waists and bigger butts

‘Jeans shopping’. Two little words that strike fear in the heart of almost anyone in possession of hips, a backside and legs. After all, no matter our shape or size, we’ve all got a bunch of uniquely proportioned lumps and bumps to contend with. That’s why Isabella Sen created Peachay, where ‘standard sizes’ don’t exist. Instead, when buying her jeans, you’re asked to measure across your waist and butt, then decide whether you’re more of a sunflower, daisy, rose or tulip fit. The Melbourne-made duds especially cater to folks who sit on the curvier end of the spectrum, giving you a chance to waggle your cute tuchus about in style.These rad duds come straight from the pages of frankie 103. Head here to find your closest stockist, pick up a copy from our online store or subscribe from $59.50.