hara’s new bamboo underwear isn’t beating around the bush

Whether it's a plastic potted-plant or a pixelated Nintendog barking static at you from a screen, there's no denying that nothing beats the real thing. The good folk behind sustainable natural underwear label HARA agree, and to prove it they’ve crafted a brand-spanking-new addition to their undies collection: the Real Thing G-String. A lovely little bit made from bamboo, the Real Thing G-String is the cherry on top of their Real Bush Campaign. If the knicker brands of internet sensations (and the fake bushes that come along with them) aren’t your cup of tea, you’d best pour yourself a steaming cup of HARA instead. The Real Bush Campaign is a celebration of natural body hair – something that women have been forced to carry the burden of shame for too long. Think of these undies as a reclamation of choice, autonomy and comfort, all while looking super-cute and confident. Embrace the au naturel and get your mitts (and your bits) on HARA’s Real Thing G-String from their website this-a-way.