Co-founder and publisher of the frankie tribe, Lou dreams of owning overpriced Danish furniture and is obsessed with eating ridiculous amounts of yogurt, banana and honey. Working hard on developing new projects and the business side of the brand, Lou is the only media mogul we know who likes wearing psychedelic sundresses.
Jo’s job mainly consists of coming up with ideas and vaguely bossing people around, as well as writing, sourcing content and proofing the mag. In her spare time she plays air guitar, watches The Colbert Report, eats Lebanese food and collects ugly 1960s furniture. Has been known to play Led Zeppelin in the office.
As co-founder and creative director of frankie, Lara’s love of all things kitsch, cute and crafty has become a hallmark of the mag’s design, but don’t let the loveliness fool you. Under the ladylike exterior she’s just as potty-mouthed as the rest of us. Likes: Irishmen, quilting. Dislikes: chick lit, PDFing.
Holly is the snappiest dresser at frankie HQ, and a proud New Zealander – two facts that may or may not be related. As Lara’s official sidekick, Holly spends her time making and designing cute things for all our frankie projects – and is a bit of a whiz with the camera, too.
Sophie is the nearest thing frankie has to Augustus Gloop – she would happily get sucked up a pipe and maimed by Oompa Loompas if it meant she got to swim in a river of chocolate and gulp down as much as she could eat. Our ed assistant is an all-round writer, interviewer, researcher and helper-outer for the mag, as well as being in charge of all blog posts, e-newsletters and social media shenanigans. She likes early ’90s music, crosswords and unicorns.
Hands down the classiest of the frankie ladies, Amanda spends her time bringing the love to ad clients all over the ‘top half’ of Australia. Also voted team member most likely to forward emails containing disgusting, wrong and just plain freakish news items – and cackle with glee while doing so.
frankie’s token male, part-time rock ‘n’ roll drummer and Don Draper aficionado lists his hobbies as looking after ad clients in Victoria, South Australia and Tasmania, cracking bad jokes and collecting sneakers from brands no one else has ever heard of. Is also seriously obsessed with Gumby.
As sidekick to the publisher, Vanessa is across all areas of frankie press business, from marketing to circulation to subscriptions and loads in between. A bit like a magazine ninja. Or Transformer, if you will. She has a lot on her plate, but gobbles it all up with a smile. Also on the Vanessa menu: tall bearded men, camping, op-shopping, balcony gardens, puns. Off the menu due to her not liking them: cats, tea, eggs, waking up early.
If you see frankie anywhere outside of mag land – sponsoring gigs, running market stalls, throwing parties, giving people flowers and cookies and cakes – then lovely Kiwi lady Lou Barke is the one behind it. In her spare time, Lou Barke enjoys riding her vintage-style pushie (it’s red so it goes faster) and parenting an increasing brood of ginger-haired children. Likes: Jack Russells, red wine. Dislikes: Sheep jokes, house music.
Pep makes all manner of things look pretty for frankie, and also pumps up our office rock ‘n’ roll quotient to somewhere around 11. She likes toasted sandwiches, red lipstick, Josh Homme and forming small devil horns with her fingers. Also has a fondness for bordering-on-the-ugly ’80s clothing, vintage cars and her daughter’s new-found passion for the colour yellow. Dislikes: cats, the gym, non-food-sharing people.