bam – counterbalance self defence

Design (2017)

Melbourne, VIC

“Our client came to us with a challenge: to create an identity for his new women’s self defence business that focused on all the best parts of taking charge of your own space. He wanted a brand for women, designed by women. We wanted to give the power back and speak directly to women about this important issue in a frank, honest tone. We aimed to create something positive, inspiring and a little sassy. From conducting market research, strategy, naming, copywriting, branding and visual identity design through to the website design and build, BAM built this from the bottom up.”

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