Hello! Tell us about your brand. MOO launched in 2006 with the goal of reimagining the humble business card. Today we’re the go-to brand for beautiful, premium print products for businesses of all sizes.
What do you sell? Our heartland is business cards, but we also offer postcards, stickers, notebooks, flyers and more. We’re always looking for ways to invent, improve and evolve, especially through innovative products like our cotton business cards, made from 100 per cent white t-shirt offcuts, and Printfinity, which allows customers to print a different design on every business card, sticker or postcard in a pack.
Why did you want to be involved with the frankie Good Stuff awards? For us, the Good Stuff awards are a fantastic way to celebrate Australia and New Zealand’s amazing pool of creative talent, and see some inspirational projects along the way.
What makes you well suited to sponsor the small business category? Over the past 10 years, we’ve watched businesses who use MOO grow from passion projects into successful multi-person businesses. We’ve learnt a lot about how small businesses operate, and the factors that can help them reach success – including our own!
Is there something you’re hoping to see in the entries for that category? We’d love to see something unique that understands the market it has entered – but a bonus would be people utilising both design and technology as part of their business.
If you could create an entry of your own, what would it be? We’d love to enter the beautiful photography and video for the launch of our cotton business cards earlier this year. They were designed by our in-house product design team and created in partnership with Mohawk Fine Papers.